We Conduct Market Research to gather insights about target markets, customer preferences, industry trends, and competitive analysis. This information helps businesses make informed decisions and develop effective marketing strategies. A crucial step, which is neglected by many business owners is Market Research. One of the reasons is to avoid any negative feedback with regards to their business idea. Another reasons to skip this process is because many entrepreneurs foresee it to be too expensive and time-consuming. However, it should not be skipped as it is an integral part of starting a business.